Kim Krause Schwalm/The Bullet-Writing Boot Camp -- Recordings and Materials

  • $299

The Bullet-Writing Boot Camp -- Recordings and Materials

  • Course
  • 9 Lessons

In this Bullet-Writing Boot Camp, Kim demonstrates how she crafts compelling, dripping-with-curiosity bullets from dry, boring material while she critiques other copywriters' bullets. This will whip your fascinations into shape fast! Plus you get real-life published materials you can use for practice to further hone your bullet-writing prowess.

Contents

Bullet-Writing Boot Camp -- Recordings from March 30, 2023 Training

Here you'll find the video and audio recordings, as well as the chat, of the Bullet-Writing Boot Camp Kim hosted on March 30, 2023. You'll get to watch as Kim critiques bullet submissions and reworks some of them on the spot... highlights an article to showcase potential "bullet fodder"... and reviews bullets written by herself and participants during a 5-minute exercise. Lots of great takeaways and insights, whether you were there as a participant or are watching for the first time!

Bullet-Writing Boot Camp (Video recording)
  • (1h 33m 21s)
  • 852 MB
Bullet-Writing Boot Camp (Audio recording)
  • (1h 33m 21s)
  • 85 MB
Bullet-Writing Boot Camp (Transcript)
  • 352 KB
Bullet-Writing Boot Camp (Chat)
  • 2.69 KB

Bullet-Writing Boot Camp -- Special Reports Source Material

Here's where you'll find 4 Special Reports for a colon cleanse supplement. These reports are offered as bonus gifts as an incentive to order the supplement. They help build the perceived value of the offer. Your goal with the fascinations that you write that tease about what's inside each of these reports is to make the prospect HAVE to know the answer to at least one of those... and generate so much insatiable curiosity that they HAVE to order! You can use these reports as source material for writing your practice bullets. Be sure to refer to the Fascinations module in your Get Dangerously Good Copywriting System. Enjoy!

Colon Ultra Cleanse Four Special Reports
  • 255 KB

Sample Bullets for Reverse-Engineering

In Kim's Bullet-Writing Boot Camp, near the end she talked about how you should try to "reverse-engineer" bullets so you can understand how the copywriter came up with them using the existing source material they had to work with. In this section, Kim has provided actual final-approved bullets she wrote for free reports used as a bonus for a sleep supplement. See the bullets (and the footnotes for the "answers" to what she's teasing about and where to find them). The first bonus report was one Kim had the client create, but the other bonus reports are included in this section for you to use for "reverse-engineering" her bullets. Have fun!

Sleep promo bullets and footnotes.pdf
  • 187 KB
Insomnia_report.pdf
  • 188 KB
MemoryBack.pdf
  • 50.4 KB
NoPill-ArthritisReport.pdf
  • 105 KB