Copy Teardown Master Class with Kim Krause Schwalm

Six control breakdowns.
Three copy critique calls.

One massively-valuable experience.

Discover the Control-Beating Secrets Top A-Listers Use to Rack Up Six Figures or More in Royalties Per Successful Promo

Do you love studying, dissecting, and taking apart successful control promos...and using what you learn to ratchet up your sales results?

When you join Kim’s Copy Teardown Master Class, you’ll get to hear first-hand as she pulls back the curtain on six of her longest-running, “unbeatable” health and supplement promos and gain highly profitable insights you can apply to your own copy.

It's the best way to go from "never written a long-form promo" to mastering the six-figures-plus-per-promo, royalty-paying secrets of top A-list copywriters.

Here’s what you get in each weekly control breakdown each Monday during the program:

See Kim in action doing an in-depth control breakdown: How did she do her research? How did she come up with her “big idea” and main headline? How did she decide on that lead approach? Why structure the promo the way she did? What techniques did she use to keep the prospect reading? Why did she write the close copy the way she did? What other tests were done with the promo (what worked, what didn’t?) And much more…

You'll get to watch on a live call as Kim does her control breakdowns, and get your questions answered. Plus you'll be able to go back and review the breakdowns after each live call. Each live control breakdown call takes place on Mondays at 1 pm Eastern May 18th - June 15th (the first one happens Friday, May 15th at 1 pm Eastern).

Summary of key points and takeaways from each teardown in downloadable PDFs you’ll refer back to again and again

Full promo PDFs plus any related tests and/or traffic driver emails if applicable

The highly-successful, six-figure-plus-royalty-paying health and supplement promos that Kim will be “dissecting” include:

Week 1(May 11th):

CircO2 supplement (Advanced Bionutritionals)—Strong current control that’s been running successfully for 3+ years as an online and direct mail promo

Week 2 (May 18th):

SuperFoods RX book (Boardroom)—“Bookalog” direct mail promo that mailed for 10 years as the control for the publisher formerly known as Boardroom

Week 3 (May 25th):

Advanced Memory Formula supplement (Advanced Bionutritionals)—Highly successful direct mail control that was “unbeatable” for more than 8 years

Week 4 (June 1st):

My Sinus Miracle supplement (Green Valley Natural Solutions)—Strong current control that’s been running successfully online for nearly 2 years

Week 5 (June 8th):

Integrative Digestive Formula supplement (Advanced Bionutritionals)—Current direct mail and online control that’s been going strong for nearly 9 years

Week 6 (June 15th):

OPC Miracle Joint Complex (Nature Trade Center)—One of Kim’s first direct mail promos, it ran for more than 10 years as a successful control

You also get in-person coaching and feedback on Kim’s live copy critique calls every other week!

They’ll take place Friday, 1 pm Eastern time, on May 22nd, June 5th, and June 19th, and last 60-90 minutes.

Not only will you get the chance to ask questions about the training or get help with any challenges you're facing, you’ll have the opportunity to get Kim's input on your own copy. Simply submit your copy in advance or bring it to the call, and you'll get Kim's eyes on it! (Note: live critiques will generally focus just on key needle-movers vs. line-by-line reviews in order to do as many as possible)

Each Zoom video call will be recorded and shared with you for future reference. So you don't have to worry about missing a live call (although you'll want to try to be there in person if you can!)

Plus you get 4 valuable bonus gifts immediately after you join:

BONUS GIFT #1: Vital Force anti-aging supplement control breakdown: David Garfinkel interviews Kim about one of her successful, long-running online sales page controls for Green Valley Natural Solutions. Your bonus gift includes the full audio recording plus promo PDFs and a PDF of the full transcript.

BONUS GIFT #2: Royalty Negotiation “Cheat Sheet”: Your handy “at-a-glance” reference tool for negotiating the best possible royalty deals with clients. How to structure royalty deals for different types of promos, how much to ask for, DO’s and DON’Ts when putting together arrangements, contract must-haves, and much more!

BONUS GIFT #3: Supplement Copy Compliance Secrets: Kim shares tips and tactics from her decades of experience writing and overseeing supplement copy to help you master the art of writing compliant copy that sells...while keeping you and your clients out of trouble! While these won't be "secrets" for experienced supplement copywriters, they provide a great primer for anyone who's new to writing this type of copy. Note: these tips are no substitute for getting qualified legal guidance from an attorney.

BONUS GIFT #4: Gene Schwartz Transcript of his talk to Phillips Publishing, Inc.: It's a "master class" just on its own to read through the brilliant copywriting and marketing insights revealed in this 34-page word-for-word transcript of this legendary copywriter's presentation. And Kim was lucky enough to have been in the room! MUST reading (and re-reading) for any serious copywriter.

Get in now for a fraction of what these highly-profitable, A-level copy insights are worth!

This first-ever Copy Teardown Master Class is worth at least tens of thousands of dollars based on the highly-profitable insights it'll give you. Just getting one royalty-paying control as a result of what you discover and apply could pay you $15,000...$50,000...even $100,000 or more in fees and royalties.

But now you can get access to all of Kim's A-level copy insights and secrets that helped her create some of her most successful controls. And it's not going to cost you $15,000.

It's not going to cost $5,000. It's not going to cost $2,000 or even $1,000.

No, as part of this special launch, you can be part of Kim's "beta" group for her first-ever Copy Teardown Master Class at a fraction of that cost.

And the sooner you join, the more you save. The price is going up $50 each Monday during each week of the program...and will cost $497 by the week of June 15th!

Even at that price, it's an amazing value. You get 6 in-depth promo breakdowns (with recordings, takeaway summaries, and promo PDFs for each control), plus 3 live copy critique group calls (where you can get your own copy critiqued by Kim). When you think about how Kim charges upwards of $500 an hour for her time...and her promo PDFs on their own sell for $39 to $49 a piece...it's almost as if Kim is giving this program away.

And that's not even counting the valuable bonus gifts you get immediate access to as soon as you join. They're worth at least $500 just on their own!

Join now and start discovering Kim's secrets to writing long-running, multi-million-dollar controls!

As soon as you join, you'll be able to start digging into this insight-packed Master Class...even if you're "late" to the party! All of the weekly teardowns and promos that have been done so far are instantly available to you the minute you get the program. And your bonus gifts are yours right away, too.

What you see listed below is what's accessible right now as soon as you join. Upcoming weekly teardowns are not listed below, but will be added each week to your Copy Teardown Master Class course portal.

What's included?

10 videos 62 files

Here's what's instantly available to you so far when you join today...

WEEK #1: CircO2 supplement (Advanced Bionutritionals)

Week 1: CircO2 Control Breakdown Live Call Video

(1h 29m 17s)