Copy Teardown Master Class by Kim Krause Schwalm
Enrollment is closed

Copy Teardown Master Class with Kim Krause Schwalm

Six control breakdowns.
Three copy critique calls.  
One massively-valuable experience.

Discover the Control-Beating Secrets Top A-Listers Use to Rack Up Six Figures or More in Royalties Per Successful Promo

Do you love studying, dissecting, and taking apart successful control promos...and using what you learn to ratchet up your sales results?

When you join Kim’s Copy Teardown Master Class, you’ll get to hear first-hand as she pulls back the curtain on six of her longest-running, “unbeatable” health and supplement promos and gain highly profitable insights you can apply to your own copy. 

It's the best way to go from "never written a long-form promo" to mastering the six-figures-plus-per-promo, royalty-paying secrets of top A-list copywriters.

Here’s what you get in each weekly control breakdown each Monday during the program:

  • See Kim in action doing an in-depth control breakdown: How did she do her research? How did she come up with her “big idea” and main headline? How did she decide on that lead approach? Why structure the promo the way she did? What techniques did she use to keep the prospect reading? Why did she write the close copy the way she did? What other tests were done with the promo (what worked, what didn’t?) And much more…  

  • You'll get to watch on a live call as Kim does her control breakdowns, and get your questions answered. Plus you'll be able to go back and review the breakdowns after each live call. Each live control breakdown call takes place on Mondays at 1 pm Eastern May 18th - June 15th (the first one happens Friday, May 15th at 1 pm Eastern).

  • Summary of key points and takeaways from each teardown in downloadable PDFs you’ll refer back to again and again

  • Full promo PDFs plus any related tests and/or traffic driver emails if applicable

The highly-successful, six-figure-plus-royalty-paying health and supplement promos that Kim will be “dissecting” include:

Week 1(May 11th):

  • CircO2 supplement (Advanced Bionutritionals)—Strong current control that’s been running successfully for 3+ years as an online and direct mail promo

Week 2 (May 18th):

  • SuperFoods RX book (Boardroom)—“Bookalog” direct mail promo that mailed for 10 years as the control for the publisher formerly known as Boardroom

Week 3 (May 25th):

  • Advanced Memory Formula supplement (Advanced Bionutritionals)—Highly successful direct mail control that was “unbeatable” for more than 8 years

Week 4 (June 1st):

  •  My Sinus Miracle supplement (Green Valley Natural Solutions)—Strong current control that’s been running successfully online for nearly 2 years

Week 5 (June 8th):

  • Integrative Digestive Formula supplement (Advanced Bionutritionals)—Current direct mail and online control that’s been going strong for nearly 9 years

Week 6 (June 15th):

  •  OPC Miracle Joint Complex (Nature Trade Center)—One of Kim’s first direct mail promos, it ran for more than 10 years as a successful control

You also get in-person coaching and feedback on Kim’s live copy critique calls every other week!

They’ll take place Friday, 1 pm Eastern time, on May 22nd, June 5th, and June 19th, and last 60-90 minutes.

Not only will you get the chance to ask questions about the training or get help with any challenges you're facing, you’ll have the opportunity to get Kim's input on your own copy. Simply submit your copy in advance or bring it to the call, and you'll get Kim's eyes on it! (Note: live critiques will generally focus just on key needle-movers vs. line-by-line reviews in order to do as many as possible)

Each Zoom video call will be recorded and shared with you for future reference. So you don't have to worry about missing a live call (although you'll want to try to be there in person if you can!)

Plus you get 4 valuable bonus gifts immediately after you join:

  • BONUS GIFT #1: Vital Force anti-aging supplement control breakdown: David Garfinkel interviews Kim about one of her successful, long-running online sales page controls for Green Valley Natural Solutions. Your bonus gift includes the full audio recording plus promo PDFs and a PDF of the full transcript.

  • BONUS GIFT #2: Royalty Negotiation “Cheat Sheet”: Your handy “at-a-glance” reference tool for negotiating the best possible royalty deals with clients. How to structure royalty deals for different types of promos, how much to ask for, DO’s and DON’Ts when putting together arrangements, contract must-haves, and much more!

  • BONUS GIFT #3: Supplement Copy Compliance Secrets: Kim shares tips and tactics from her decades of experience writing and overseeing supplement copy to help you master the art of writing compliant copy that sells...while keeping you and your clients out of trouble! While these won't be "secrets" for experienced supplement copywriters, they provide a great primer for anyone who's new to writing this type of copy.  Note: these tips are no substitute for getting qualified legal guidance from an attorney.

  • BONUS GIFT #4: Gene Schwartz Transcript of his talk to Phillips Publishing, Inc.: It's a "master class" just on its own to read through the brilliant copywriting and marketing insights revealed in this 34-page word-for-word transcript of this legendary copywriter's presentation. And Kim was lucky enough to have been in the room! MUST reading (and re-reading) for any serious copywriter.

Get in now for a fraction of what these highly-profitable, A-level copy insights are worth!

This first-ever Copy Teardown Master Class is worth at least tens of thousands of dollars based on the highly-profitable insights it'll give you. Just getting one royalty-paying control as a result of what you discover and apply could pay you $15,000...$50,000...even $100,000 or more in fees and royalties.

But now you can get access to all of Kim's A-level copy insights and secrets that helped her create some of her most successful controls. And it's not going to cost you $15,000. 

It's not going to cost $5,000. It's not going to cost $2,000 or even $1,000.

No, as part of this special launch, you can be part of Kim's "beta" group for her first-ever Copy Teardown Master Class at a fraction of that cost. 

And the sooner you join, the more you save. The price is going up $50 each Monday during each week of the program...and will cost $497 by the week of June 15th!

Even at that price, it's an amazing value. You get 6 in-depth promo breakdowns (with recordings, takeaway summaries, and promo PDFs for each control), plus 3 live copy critique group calls (where you can get your own copy critiqued by Kim). When you think about how Kim charges upwards of $500 an hour for her time...and her promo PDFs on their own sell for $39 to $49 a piece...it's almost as if Kim is giving this program away.

And that's not even counting the valuable bonus gifts you get immediate access to as soon as you join. They're worth at least $500 just on their own!

Copy Teardown Master Class


Six control breakdowns. 
Three copy critique calls. 
One massively-valuable experience.
Enrollment is closed

Join now and start discovering Kim's secrets to writing long-running, multi-million-dollar controls!

As soon as you join, you'll be able to start digging into this insight-packed Master Class...even if you're "late" to the party! All of the weekly teardowns and promos that have been done so far are instantly available to you the minute you get the program.  And your bonus gifts are yours right away, too.

What you see listed below is what's accessible right now as soon as you join. Upcoming weekly teardowns are not listed below, but will be added each week to your Copy Teardown Master Class course portal.

What's included?

Video Icon 10 videos File Icon 62 files

Here's what's instantly available to you so far when you join today...

WEEK #1: CircO2 supplement (Advanced Bionutritionals)
Week 1: CircO2 Control Breakdown Live Call Video
(1h 29m 17s)
Week 1: CircO2 Control Breakdown Live Call Audio
(1h 29m 17s)
Week 1: Takeaways from Analysis of Previous CircO2 Controls
119 KB
Week 1: Takeaways from Teardown of Kim's CircO2 Controls
177 KB
Week 1: Takeaways from Kim's new CircO2 email
213 KB
Promos for Week #1: CircO2
CircO2 Kim "Youngsters" control
12.1 MB
CircO2 Kim "MIT Scientists" control
2.3 MB
CircO2 previous control "Secret Weapon"
1.15 MB
CircO2 previous control "Nitric Oxide"
11.3 MB
CircO2 Kim "MIT Scientists" control online sales page
3.75 MB
CircO2 Kim "Youngsters" control online sales page
3.14 MB
CircO2 "Forget vitamin C" test email
132 KB
WEEK #2: Superfoods Rx book (Boardroom/Bottom Line)
Week 2: Superfoods Rx Control Breakdown Live Call Video
(1h 12m 08s)
Week 2: Superfoods Rx Control Breakdown Live Call Audio
(1h 12m 08s)
Week 2: Takeaways from Teardown of Kim's Superfoods Rx control and tests
234 KB
Promos for Week #2: Superfoods Rx
SuperFoods Rx original launch promo and test covers
4.62 MB
SuperFoods Rx "Hot Cocoa" booklog control
2.67 MB
Superfoods Rx test covers
853 KB
Superfoods Rx lift letter and envelope test
116 KB
More Superfoods Rx cover and envelope tests
1.05 MB
New Superfoods Rx lift letter and envelope test
557 KB
WEEK #3: Advanced Memory Formula
Week 3: Advanced Memory Formula Control Breakdown Live Call Video
(1h 28m 31s)
Week 3: Advanced Memory Formula Control Breakdown Live Call Audio
(1h 28m 31s)
Week 3: Takeaways from Teardown of Kim's Advanced Memory Formula promo
150 KB
Promos for Week #3: Advanced Memory Formula
AMF previous control A "Scientists Discover"
8.07 MB
AMF previous control B "Widely Hyped"
725 KB
AMF original control 2010 "3 Hidden Memory-Destroying Triggers"
1.09 MB
AMF alternate control 2010 "How to End Memory Problems"
2.61 MB
AMF Luteolin update 2012 "Train of Thought"
6.74 MB
AMF 2012 Luteolin cover tests that produced new control
389 KB
AMF 3 Hidden Triggers control with luteolin update 2013
2.3 MB
AMF NeuroFactor update 2014 "Nobel Prize-winning discovery"
2.38 MB
AMF 2014 to 2016 Test covers including new "Bam!" control
719 KB
WEEK #4: My Sinus Miracle
Week 4: "My Sinus Miracle" Control Breakdown Live Call Video
(1h 10m 03s)
Week 4: "My Sinus Miracle" Control Breakdown Live Call Audio
(1h 10m 03s)
Week 4: Takeaways from Teardown of Kim's My Sinus Miracle promo
377 KB
Pelargonium full-text study
246 KB
Pelargonium study graph
18.9 KB
Promos for Week #4: My Sinus Miracle
"My Sinus Miracle" Sales Page Control
2.68 MB
"My Sinus Miracle" Order Page
810 KB
MSM Control Email March20
309 KB
MSM Lung Angle Email Test March20
415 KB
MSM Fresh Air Email May20
569 KB
MSM Revised Control Email
536 KB
WEEK #5: Integrative Digestive Formula
Week 5: "Integrative Digestive Formula" Control Breakdown Live Call Video
(1h 32m 01s)
Week 5: "Integrative Digestive Formula" Control Breakdown Live Call Audio
(1h 32m 00s)
Week 5: Takeaways from Teardown of Kim's Integrative Digestive Formula promo
182 KB
Promos for Week #5: Integrative Digestive Formulas
IDF Kim's "issuelog" direct mail control
3.24 MB
IDF traffic-driver email
208 KB
IDF Kim's online sales page control
1.95 MB
IDF Kim's "slim jim" direct mail test
3.67 MB
Previous IDF direct mail control "eat anything" headline with pedometer offer
6.83 MB
Previous IDF direct mail control "eat anything" headline with original offer
1.72 MB
Previous IDF direct mail control "stomach hurts" headline
1.19 MB
WEEK #6: OPC Miracle Joint Complex
Week 6: "OPC Miracle Joint Complex" control breakdown video
(1h 05m 30s)
Week 6: "OPC Miracle Joint Complex" control breakdown audio
(1h 05m 29s)
Week 6: Takeaways from Teardown of Kim's OPC Miracle Joint Complex promo
305 KB
Promos for Week #6: OPC Miracle Joint Complex
OPC original tabloid control promo
943 KB
OPC "It's a Miracle" tabloid cover test
1.31 MB
OPC "Thousands" tabloid cover test
718 KB
OPC digest-sized control test
751 KB
OPC newspaper article test
728 KB
OPC new slimjim control
1.28 MB
OPC slimjim cover test
111 KB
COPY CRITIQUE AND Q&A CALLS
Live Copy Critiques and Q&A Call Video--May 22, 2020
(1h 29m 59s)
Live Copy Critiques and Q&A Call Video--June 5, 2020
(1h 41m 01s)
Live Copy Critiques and Q&A Call Video--June 19, 2020
(1h 23m 08s)
BONUS GIFTS
BONUS GIFT #1: Vital Force anti-aging supplement control breakdown
27.9 MB
BONUS #2: Royalty Negotiation "Cheat Sheet"
170 KB
BONUS GIFT #3: Supplement Copy Compliance Secrets (video)
38 mins
BONUS GIFT #3: Supplement Copy Compliance Secrets (slides)
9.22 MB
BONUS GIFT #4: Gene Schwartz Phillips Publishing talk transcript
441 KB