• You'll gain new insights, tactics and methods based on the same ones she's used for more than two decades as an A-list copywriter.
• You'll discover how to implement what you’re learning with real-life examples and fly-on-the-wall critiques…the nearest thing to experiencing a personal, live copy critique with Kim! 
• And you're going to love how the playbooks in each of the main modules make it quick and easy for you to implement all the A-list-level strategies into your own copy for stellar results.

• The exact power words you can use today to make your headlines pack a punch.
• Real-life split tests that reveal which headlines worked (and which didn't). 
• Common mistakes to avoid plus real-life copy critiques that show you what to do--and what not to.
• And much more!

• Find out 5 ways to write killer leads again and again.
• Hear Kim break down one of her own successful leads (and discover her A-list copy secrets)... plus review the PDF provided of the entire sales page promo.
• Watch a "no-holds-barred’ critique of 3 leads submitted by Kim's copywriting mentees and uncover golden nuggets of wisdom to apply to your own writing.
• And much more!

• 10 rules and 27 formulas that make writing fascinations a cinch!
• How Kim writes fascinations with this exercise that will also test your skills.
• How to take your fascinations from good to great as you watch Kim improve real-life examples while sharing her rationale behind the changes. 

You’ve done all of the heavy lifting, now it’s time to seal the deal! Find out how to make your offers irresistible with proven examples. And put to work the 10 close copy techniques that ensure prospects see your offer as a "no-brainer".  Plus you'll also discover:

• Ways to boost your average order value with upsells, cross-sells and down-sells.

• How to create a guarantee that feels ‘iron-clad’ and risk-free.     

• Offers, closes and guarantees in the wild, plus a deconstruction of Kim’s winning Circ02 promo offer and close (and the full promo PDF you can go back and review).

And if that’s not enough, there’s another Playbook to make sure your next offer and close are a home run! 

Your body copy makes up the majority of your promo—and it’s where the rubber meets the road! It’s crucial that you keep your prospect engaged with your sales copy… and build belief that your solution will work for them. In this module, you’ll discover the essential elements of body copy and how to make your sales copy “smooth as silk.” Here’s a glimpse of what else you’ll discover:

• 15 common copy mistakes to avoid—plus 9 rules for writing better body copy.

• Kim’s proven long-form copy outline “cheat sheet” you can apply to any length sales promo.

• How to form the best sales arguments, identify the best types of proof, and make your testimonials as strong as possible.

• Why email copy is different and how to structure it so it’s as persuasive as possible.

• The 10 types of sidebars, along with examples, that can turn any promo into a sales-boosting machine.

Plus there’s another Playbook that makes it easy to refer back to these tips and tactics for writing bodacious and compelling body copy again and again! 

• 15 rules for email subject lines that work (plus examples that don't!)
• 21 rules for effective email copy that get prospects to click and prime them to buy.
• An "Anatomy of a Successful Lift" breakdown of one of Kim's control lifts, plus PDFs of the control lift and the online sales page it's driving traffic to.
• 3 real-life copy critiques by Kim with her mentees on their lift submissions.
• And much more!