Years ago, superstar copywriter Parris Lampropoulus held the control for 7 years for a Boardroom, Inc. publication called Tax Hotline.
After I got one of my first major controls—for KCI’s Personal Finance—and beat the legendary Jim Rutz (the first time), Brian Kurtz from Boardroom couldn’t call me fast enough.
He wanted to know if I’d be interested in writing for Boardroom (which was every up-and-coming copywriter’s dream) and take a shot at this “unbeatable” control.
Many top copywriters had been hired to beat it. Many had failed before me.
And I’ll admit, Parris’ control really was killer. There’s a reason it stood undefeated for more than 7 years.
But there was a tiny weakness in his control... one I knew quite well, as I had already won a few controls (and earned handsome royalties) with this strategy.
So I applied this strategy to my new test promo… and it ended up K.O.-ing Parris’ 7-year “unbeatable” control. And it went on to mail for another 2 years until the product was folded.
Wouldn’t you love to know what this “stealth” strategy was?
I revealed it at my first-ever LA Boot Camp Intensive in March 2017.
Not only did I share my victorious Boardroom Tax Hotline control and the strategy behind it, I broke down some of my other million-dollar controls, including:
► A financial newsletter promotion that beat Jim Rutz not once, but twice…
► A joint health supplement promotion that mailed successfully for over a decade…
► An 8-year control for a memory supplement that made it one of the biggest sellers in its niche…
► And another control I wrote for Boardroom that was still mailing more than 10 years later!
This live, one-day workshop—which I purposefully limited to just 10 attendees (and allowed one more to sneak through the door at the last moment)—took place in beautiful Hermosa Beach, California. In the room were beginning and advanced copywriters, marketers, and entrepreneurs alike.
Fortunately, I made a last-minute decision to capture ALL of this invaluable, no-holds-barred teaching and sharing.
And that's why my entire LA Boot Camp Intensive presentation is available to you… along with the same 60-page, 4-color Guidebook entitled “Breakthrough Copywriting Secrets It’s Taken Me 19 Years to Learn... And Will Take You Only One Morning!” that each lucky participant received!
Plus I've captured every word of my 3-hour presentation in a downloadable transcript you'll want to read and refer to again and again.
You’ll see the exact swipes of Parris’ 7-year control, my first try at beating it, and the test promo that beat it handily and went on to bring in the big bucks.
Plus you’ll get a deep dive breakdown and behind-the-scenes look at what allowed me to get this Boardroom control (and become the first female copywriter to do so!)
I even go over my first few “flops” when I was first starting out with other clients so you know WHY they failed. Plus I show you exactly how on my second “go” I turned them into multi-year, million-dollar controls!
With this kind of know-how, you can avoid making these same mistakes. Plus you’ll be able to immediately spot the holes in any control you’re looking to beat... increasing your chances of a blockbuster hit (and a FAT royalty check!)
But that’s not all. From all of these winning controls I’ve written for companies like Boardroom, Soundview, and Healthy Directions, I boiled down writing a million-dollar control into a foolproof, 5-point system revealed in this program.
While you missed the main event (and the chance to hang out with marketing legend Jay Abraham in person—yes, that was a nice last-minute surprise I arranged for my LA Boot Camp Intensive attendees!), you can get the next best thing.
In my Virtual LA Boot Camp Intensive, you’ll discover the same fool-proof 5-point system to beating “unbeatable” controls and earning handsome royalties I shared with my attendees. So the next time you write copy, you’ll be armed with my five “most likely to succeed” strategies and techniques to hit your next promotion out of the ballpark.
It took me 19 years to master all of these breakthrough secrets (and some visits to the “school of hard knocks” along the way!) Lucky for you, thanks to this boiled-down 5-point system, in-depth Guidebook, and video presentation it can only take you a single morning or afternoon of your time.
In my Virtual LA Boot Camp Intensive, each minute and page is jam-packed with A-List secrets to million-dollar copy you can apply to sales pages, emails, magalogs, VSLs and other promos, including...
- Throw out your rule book! This is my #1 principle of direct mail copy from when I beat Jim Rutz’ promotion-- and kept the control for over 3 years (financial promos almost never last a full year!)
- The taboo emotion my winning headline exposed to beat Parris Lampropoulus’ “unbeatable” 7-year control (This is how I became the first female copywriter to win a Boardroom control!)
- The world-class copywriter’s secret to predicting if your headline will fail miserably before you even test it (this won me a control that mailed for over 10 years!)
- Facing writer’s block? Do this quick 1-minute search trick and you’ll be overflowing with big ideas!
- Want to fast-track your way to the A-List and win control after control? Stop making this common headline mistake even veterans fall prey to
- A non-technical formatting trick that keeps your audience reading every single word of your copy and wanting even more
- The simple 3-word secret to writing fascinations and headlines in million-dollar controls. My triple-punch formula reveals what separates A-List bullets from the rest. Miss ANY of these punches and say goodbye to your profits!
- The single question I always ask myself and coaching clients when crafting an irresistible, mouth-watering bullet
- One common yet overlooked word that makes the claim in your headline both believable and enticing to your prospects (you probably say this word every day!)
- The one word you should AVOID using in your copy whenever possible. You’d be amazed how many times it sneaks into your writing!
- Is your guarantee stopping your prospect from buying? This little-known trick helps you formulate an ironclad, no-brainer guarantee even the most skeptical buyer can’t resist!
- And much more!
In my Virtual LA Boot Camp Intensive, I also reveal hard-won client strategies and success secrets to move your copywriting career ahead farther and faster. For example…
- How to know when to ask for an advance (hint: just about always!) and how much of one to ask for. Plus when you should require a full 100% payment up front
- Client “red flags” to watch out for. Ignore these signs at your own peril (I wish I had!)
- My top 6 secrets for getting paid top dollar (and getting the R-E-S-P-E-C-T you crave)…including one most top copywriters would NEVER admit to using, but often do
- The Dale Carnegie principle that makes it a snap to connect confidently with prospective clients at the next conference you attend—works even if you’re shy and get tongue-tied
- Why “spec” is a four-letter word in my book. What you must know before you ever agree to do any kind of work this way
- The truth about royalty-only deals…are they worth the risk? Here’s my take on it
- How to do research right—and make it your “secret weapon” to winning bigger controls!
- The one thing you should ALWAYS do before you hand in your “first draft” to a client
- And much more!
You get access to the entire training--videos, Guidebook, and transcript--in my Virtual LA Boot Camp Intensive. It's an easy-to-get-through overview of some of my profitable tactics, some of my biggest winners (and flops I learned from), hard-won client-getting and management advice, and much more.
It's a rare and incredibly valuable overview of what it takes to write A-list-level copy that converts, whether it's for online sales pages, VSLs, or direct mail promos.
Thanks to the strategies I reveal in this program, you’ll take a giant leap forward in your mastery of copywriting, so you can charge clients more for your work. You’ll also discover my secrets to getting paid more and negotiating arrangements that put YOU in control of what you earn.
Everything you’ll discover in my Virtual LA Boot Camp Intensive are real-life strategies I used myself to go from being a newbie to having a fully booked calendar... receiving fat, regular royalty checks... “beating controls left and right” (former Boardroom executive Brian Kurtz’s words, not mine!)… and earning a six-figure income my very first year as a freelance copywriter a few decades ago.
And you can get it all for a fraction of what it’d cost to learn it from me one-on-one!
Nathan Tschappler says, "We all know headlines carry the weight of your copy... Kim revealed her A-Lister method for writing world-class headlines with minimal effort. It's not just a swipe file where you take someone else's copy and fit it to your audience... I see a HUGE difference in my copy already."
"Whatever you can spend on Kim to learn from her, do it immediately. It's well worth your time and money. She over delivers."
Brad Petersen says, "Kim's boot camp was well worth the time and money. The big value was in learning her system for writing winning sales copy — and seeing sample after sample that brought her system to life.…"
"Whether you’re a newbie who dreams of writing sales copy for a living or a savvy old pro looking for some new ideas and new approaches, you need to get yourself to Kim’s next boot camp, or get the next best thing: her Virtual LA Boot Camp Intensive."
And Alison Carpio says, "I feel like I've learned so much more in those 5 hours than I have in the years I've studied copywriting."
"It's easily been the best money I've ever spent!"