In this one-of-a-kind master class, A-List copywriter Kim Krause Schwalm reveals some of her most powerful strategies and tactics that she's used to create some of her most successful control promos. She also shows how she applied these tactics step by step, so you can do the same with your copy. You get video recordings, key takeaway summaries, transcripts, a swipe file of controls and split tests, and much more!