“Bookalog” direct mail promo that mailed for 10 years as the control for the publisher formerly known as Boardroom. This promo presents a "soft offer" for a book about the healing power of superfoods. First mailed in 2007 and reigned as the control for at least 8 years, then brought back to life later online and in the mail for at least 2 more years. Promo was last mailed in 2016.