Kim breaks down a control she wrote that beat a control written by the legendary Jim Rutz...not just once, but twice.

 

She wrote this control several years ago for a financial newsletter called Personal Finance. At the time it was one of the largest financial newsletters in terms of subscribers. 

 

And while it's been a while since Kim wrote it, it's got tons of valuable lessons you can apply today to any copy you write--and for years to come!